MMFA: Market Research in France, Germany and Poland
The manufacturers of MMF-floor coverings and laminates could win a wealth of interesting first-hand information from a mutual market research project, which was carried out last autumn in France, Germany and Poland.
Already in 2005 and 2011 the EPLF European Producers of Laminate Flooring Association (Brussels) realized similar research with consumers as well as with architects working in the project business.
The recent survey became a mutual activity together with the MMFA Multilayer Modular Flooring Association (also based in Brussels). In each of the three countries 100 consumers, who bought a new flooring just recently or were close to a purchasing decision, and 20 architects or specifiers were in-depth interviewed regarding their motives, judgements and decision-making processes. Repeating earlier research following a similar concept was offering interesting perspectives about long-term developments.
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